From pre-made meals to cribs that automatically rock babies to sleep, products that help caregivers are meant to make it easier for people to help others. But new research has found that the people who would most benefit from these products are often the least open to trying them. This is because many of us have a deeply ingrained assumption that expending effort is how we demonstrate our care for others, and as such we feel guilty about using products that reduce the effort required to fulfill our caregiving duties. In this piece, the authors discuss several studies that illustrated …
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