Following today’s news that Burger King will release a celebrity endorsed meal range, ‘Keeping it Real’, in line with its recent ban on 120 artificial ingredients;
Carmen Bryan, Consumer Analyst at GlobalData, a leading data and analytics company, offers her view:
“Burger King is hoping to cash in on the immense success that McDonald’s sponsored meals have seen, such as the popular collaboration with global sensation K-pop band BTS. However, Burger King is taking this one step further by utilising it as an opportunity to spread awareness of the Whopper’s big makeover – the ban on artificial ingredients.
“The …
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