As someone who spends most of his time working in a language that is not my mother tongue, I’m aware I spend perhaps more time than most considering the meanings of words.
It’s always interesting to me how different aspects of the same idea are illuminated by the names we give them. As a CEO working mostly in the English-speaking world, one I think about often is ‘Company’.
In German, my first language, you’d most likely translate this as ‘Firma’. It’s a word with a Latin root, for ‘steady’, ‘reliable’ or ‘enduring’. Of course, the same …
