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First Command CEO Mark Steffe Says: “Throw a Strike!”



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Mark Steffe believes that coaching and leadership in business and sports are very similar.  “Communicating isn’t just about delivering your message,” Steffe said. “It’s about somebody receiving it.”
To illustrate his point, Steffe recalls a typical Little League scenario he faced when a struggling pitcher would elicit a “C’mon, throw a strike!” from a parent, practically guaranteeing the pitcher would fail to do that. “If he’s not throwing strikes, it’s not because he doesn’t care to throw them,” Steffe explained. “What he needs is his coach to get out of the dugout, call timeout, …

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