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She Calls Her Team “Rain Runners”



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Genna Franconi, co-founder and managing director at Trade School

G. Franconi

Genna Franconi is a co-founder and managing director at Trade School, an integrated content shop and full-service production studio in Atlanta. Trade School helps clients like The Home Depot, FedEx, and SharkNinja scale their approach to content creation.

I had the opportunity to interview Genna recently. Here are some of the highlights of that interview:
Jill Griffin: You were days away from signing a lease on a 30,000 sq ft office space when COVID hit. How were you and your teams able to pivot so quickly? 
Genna Franconi: I would …

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