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How to Build Clickable CPG Campaigns According to Data


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Consumer goods touch every facet of our lives. Luckily for CPG marketers, AI knows what creative elements will make their ads more clickable.

Mouthwash, deodorant, shaving cream, some items are essential components of your daily routine. Many of these items are consumer packaged goods (CPGs). 

Given the sheer number of CPGs there are to choose from, brands have steep competition to ensure their product ends up in your medicine cabinet.

In addition to standard retail challenges, marketers in the CPG industry now face changes in economics and consumer habits, many of which are directly attributed to the pandemic. …

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