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The Clickiest Halloween Costumes According to Data


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Are witches more popular than clowns? Will superheroes perform better than pirates? Here’s what we learned from artificial intelligence.

Every year brings new costume trends inspired by current events. While some pop-culture costume predictions may score cool points in 2021, we wanted to find out which will score clicks. Enter Shutterstock.AI.

We used the tool to analyze more than eleven years of digital-marketing data to determine which Halloween costumes, accessories, and settings will be the most engaging for audiences this spooky season.

Here’s what we learned . . .

Classic Costumes Are Clickable

Fashion trends come and go, but …

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