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Introducing the improved Topic Management feature for targeted marketing


The email preference management landscape has put pressure on businesses with the ever-emerging privacy regulations and security threats. The quest for knowing audience preferences is real for marketers in this privacy-first industry.
The best approach for knowing what your audience wants is by giving them the ability to choose. By vesting users with the power to choose what they receive in their inbox means better engagement and enduring relationships for businesses.
We at Zoho Marketing Automation have made some changes in our Topic Management feature to manage preferences with minimal friction. Designed to achieve targeted communication, it allows your subscribers …

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