Social media platforms provide a channel of communication for consumers to talk about various products, including the medications they take. For pharmaceutical companies, monitoring and effectively tracking product performance provides customer feedback about the product, which is vital to maintaining and improving patient safety. However, when an unexpected medical occurrence resulting from a pharmaceutical product administration occurs, it’s classified as an adverse event (AE). This includes medication errors, adverse drug reactions, allergic reactions, and overdoses. AEs can happen anywhere: in hospitals, long-term care settings, and outpatient settings.
The objective of this post is to provide an example that showcases …
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