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BNPL: New Kid On The Block For Driving Festive Season Sales


Consumer Behaviour and spending patterns have transformed radically over the years, with different ways of transactions. This switch in pattern has thus seen the ascent of the Buy Now, Pay Later (BNPL). This word is taking the world of finance by a blizzard.Better customer experience, access to easy finance, short EMIs with no additional cost, and making it available for anyone irrespective of past credit history, making BNPL an attractive mode of payment for purchases. This offer seems to be in vogue this festive season as many sectors like e-commerce, retailers and banks have lined up schemes for festivities. eCommerce has emerged as one of …

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