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These Online Publications Are Not Free … and Readers Don’t Mind

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The Daily Memphian, a nonprofit news site in Memphis is also part of the wave, with readers contributing the bulk of its revenue. It started in 2018 in response to the shrinking of the local newspaper, The Commercial Appeal. Nearly 17,000 subscribers pay $99 per year (or $12.99 per month) for The Memphian, and they have renewed their subscriptions at a rate of 90 percent, said Eric Barnes, the publication’s chief executive. Ad sales, sponsorships and donations cover the rest of a $5 million annual budget that supports a newsroom of 38.Updated Oct. 4, 2021, 2:32 p.m. ET“People paid for news for decades,” Mr. Barnes said. “ …

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