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B2B marketing tactics that can help move the needle



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Ryan Narod
Contributor

Ryan Narod leads marketing at Mutiny, a no-code AI platform that helps marketers convert their top-of-funnel demand into revenue, without engineers.

Your target customers may discover your website through ads, search, word of mouth or offline channels like direct mail or events, but when they arrive, 99% of them usually skim your home page and bounce.
The fastest-growing companies show each visitor the most relevant content to immediately signal that they are a good fit and worth further investigation.
While there are hundreds of ways to personalize and optimize your website, knowing what to focus on, and when, …

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