If you’ve been working in the French tech ecosystem, you may remember a startup called AppGratis. The app discovery and promotion startup basically had to stop operating overnight following a long and nasty fight with Apple.
From the team that brought you AppGratis, Batch is a customer engagement platform that has been operating under the radar for many years. And now, the startup has raised a $23 million (€20 million) funding round led by Expedition Capital with Orange Ventures also participating.
But Batch is a radically different product. It’s a customer engagement platform that competes with Braze as well as big enterprise solutions from Salesforce, Adobe, Oracle, IBM and Microsoft.
If you don’t work in martech, a customer engagement platform doesn’t mean mu …
