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Design’s dirty secrets and how to address experience bias



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Howard Pyle
Contributor

Howard Pyle is the founder of ExperienceFutures.org, a nonprofit committed to building equity into digital experiences, and previously led brand-side design initiatives at MetLife and IBM.

I had a conversation recently with a huge technology company, and they wanted to know if their work in human-centered design guards against experience bias. The short answer? Probably not.
When we say experience bias, we’re not talking about our own cognitive biases; we’re talking about it at the digital interface layer (design, content, etc.). The truth is that pretty much every app and site you interact with …

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