General Motors said it expects its in-car subscription services to generate nearly $2 billion in revenue this year and will reach as high as $25 billion by the end of the decade, an amount the company said Wednesday will put it in the same league as Netflix, Peloton and Spotify.
The automaker has 16 million vehicles on the road in the U.S. and Canada. About a quarter of those vehicles — 4.2 million — have owners that pay for subscriptions services today, Alan Wexler, SVP of innovation and growth at GM, said during a presentation at the company’s investor event Wednesday.
GM expects that …
