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Heavily VC-backed salad chain Sweetgreen heads toward public markets



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Rent the Runway is expected to price its IPO later today and trade tomorrow morning, provided that all things go as planned. Udemy is also on the way to the public markets. Allbirds, too.
And this week, Sweetgreen threw its hat into the ring.
Sweetgreen is a food chain best known for salads that are popular with the office-lunching crew. I can safely say that as a longtime member of that cohort back when I worked in an office in a major city.
Why are we talking about a fast-casual restaurant chain here on TechCrunch? Because Sweetgreen raised hundreds of millions of dollars during its life as a private company, including myriad venture capital rounds — through a Series I in 2019 — along with capital from other investors.
It’s an incredibly well-backed unicorn, in other words. It just happens to make salads instead of, say, enterprise software.
So, let’s take a dive into its IPO filing, working to both understand the company’s business and its results. We’ll close with notes on how we have no idea how to price the company, a similar issue …

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