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How our startup boosted productivity with ‘get s*** done’ day


Ivan Baidin

Ivan Baidin is head of Travelpayouts, a global integrated affiliate program focused exclusively on travel offers.

During the pandemic, we realized that we were swamped with work and overloaded with information. So we came up with an idea to fix that.
At Travelpayouts, we plan a strategy for a year, then each team plans iterations for every quarter, and within a quarter, we plan for two weeks ahead. By doing it this way, every day propels the company towards its goals.
However, unexpected challenges and tasks show up in all areas on a daily basis. For example, managers are sometimes overloaded with meetings that affect their productivity. So it is not surprising that some tasks just fall short of deadlines and accumulate over time.
To improve our productivity, we introduced a Getting Shit Done Day (GSDD): Our employees define clear-cut goals and receive specific, usually non-trivial, tasks with little to no communication involved (we encourage our employees to avoid social media on this day, but we are not looking over their shoulder …

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