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I founded Nest. Here’s how startups can help solve climate change



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Matt Rogers
Contributor

Matt Rogers built the first machine-learning thermostat as the co-founder of Nest. He was previously an engineer at Apple, where he helped build ten generations of the iPhone and the first iPad. He currently splits his time between Incite.org and a new company that he is developing.

The best way to drive lasting change is to create opportunities where the right thing to do is also the easy thing to do. The upcoming COP26 climate conference has the unique opportunity to incentivize new talent to innovate and deploy the widest variety of solutions possible to make this happen.
When it comes down to a split-second decision or a force of habit, the average consumer will always choose the more convenient path, even if that path is the “wrong thing to do.” Technology, coupled with deep empathy for the user experience, has the opportunity to meet consumers where they are – …

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