European Union lawmakers are mobilizing support for a ban on tracking-based advertising to be added to a new set of Internet rules for the bloc — which were proposed at the back end of last year but are now entering the last stretch of negotiations ahead of becoming pan-EU law.
If they succeed it could have wide-ranging implications for adtech giants like Facebook and Google. And for the holistic health of Internet users’ eyeballs more generally.
The move follows a smorgasbord of concerns raised in recent years over how such creepy ads, which use personal data to decide who sees which marketing message, can negatively impact individuals, businesses and society — from the risk of discrimination and predatory targeting of vulnerable people and …
