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NASCAR Bets on Next Gen Car to Draw New Crowds and Shift Fortunes

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When the checkered flag drops at NASCAR’s Cup Series Championship on Nov. 7 in Phoenix, it will end a season, and an era.It is the last race for NASCAR’s sixth-generation car, which will be replaced in 2022 with Next Gen, a racecar tasked with something more than just going fast. It is being counted on to change NASCAR’s fortunes, to bring back classic stock car thrills and reverse more than a decade of fan attrition. It’s also being counted on to change NASCAR’s culture, to attract racially diverse team owners and team members and the younger multicultural fans that advertisers crave.“We’ve made no bones about we want to attract some new …

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