SiriusXM-owned Pandora is partnering with SoundCloud to launch ‘The Lookout by SoundCloud,’ a new station available on Pandora that aims to showcase music from the “hip hop superstars of tomorrow.” Today’s announcement comes as Pandora’s parent company, SiriusXM, recently partnered with SoundCloud to launch a show of the same name on its Hip-Hop Nation channel. It’s no surprise that SiriusXM is joining forces with Soundcloud across its properties, as the company invested $75 million in SoundCloud last year.
The Lookout by SoundCloud features new artists weekly like Toosii, Sheff G, Metro Marrs, Young Devyn, $NOT, Dro Kenjo, Cico P, Flo Milli, Nevi, SoFaygo, Isaiah Rashad, Sleepy Rose and more. The station features songs heard on the SiriusXM SoundCloud show.
“With a hit slot on SiriusXM’s Hip-Hop Nation and now a new home on Pandora, SoundCloud’s top playlist, ‘The Lookout’, is the go-to source with the largest digital audio reach for fans to discover the best in breaking hip hop,” said Caiaffa, the interim head …
