Pinterest is rolling out new features for advertisers and brands to promote their products to users on its site. The launch marks the company’s latest initiative to grow online shopping and advertising on its platform.
A new ‘slideshow for collections’ feature pulls products from brands’ catalogues and automatically turns them into a ‘collections ad.’ Pinterest notes that this new feature will help advertisers easily produce video-like content tailored to individual users. The aim is to encourage shoppers to purchase more items at once, as the company notes that shoppers on Pinterest have 85 percent bigger baskets than shoppers on other …
