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ViacomCBS CEO Bob Bakish downplays idea of a merger to get scale in streaming


ViacomCBS CEO Bob Bakish this morning downplayed his company’s interest in a potential merger — like one with its partner Comcast. At the WSJ Tech Live conference today, the media company exec said the company’s current strategy was to focus on its “organic plan” in streaming, which would be the best path forward to create shareholder value. He also claimed it was still “early days” for its new service Paramount+, essentially downplaying the ideas that a merger would be necessary for the service to succeed.
Pressed for comment on the matter, Bakish didn’t give a direct answer as to whether the company is considering any M&A deals, and instead touted the growth Paramount+ has been seeing throughout the year.
“Paramount+ is seven mo …

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