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What a community means in the modern world of startups


“We believe that a thriving community is a company’s most valuable asset,” Community-led writes in its Declaration. “Community scales your business, resources and presence in ways that traditional marketing or advertising channels can’t. When done right, community enables and improves customer acquisition, streamlines support and success, bolsters retention, and provides crucial product insights. Community is the beating heart of the business that keeps the rest of the team running.”
It’s a matter-of-fact document, aiming to emphasize the importance of community in building a forward-looking startup, while highlighting the concept’s elasticity. But it leaves a lingering question: …

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