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Facebook’s Name Change Goes Meta


But if the company wants to move beyond years of Facebook backlash, it will need to do more than give itself a new name. “A brand is a sum total of decisions and behaviors expressed in words, actions, naming, graphical elements, digital interactions, and many other elements—not just talk,” says Anaezi Modu, the founder and CEO of Rebrand, which advises companies on brand transformations. If Meta still looks like Facebook, sounds like Facebook, and runs its business like Facebook, then people are going to see it as Facebook.For Facebook, which hopes to bring a billion people into the metaverse, this brand perception matters. …

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