‘Marketing gold’ – Analysis by Greg Milam, US correspondent
If William Shatner has delivered a better monologue during his acting career then it must have been something special.
What the 90-year-old had to say after stepping out of a space capsule in the Texas desert was pure marketing gold for Amazon and Blue Origin founder Jeff Bezos.
He listened as Shatner extolled the magical experience of travel to outer space and the changed perspective on the vulnerability of our planet.
“Everybody in the world needs to do this,” he said.
Which is fine if, as things currently stand, you have a few million to spare or happen to be an idol from
Bezos’s childhood. For the rest of us, we shouldn’t hold our breath.
In fairness it was hard not to be swept up in the emotion of what a clearly-moved Shatner had to say. Yes, he is a …
