How They Went From Pumping Iron to Better-for-You Fitness Supplements With Legions of Fans

Home » Entrepreneurship » How They Went From Pumping Iron to Better-for-You Fitness Supplements With Legions of Fans

If there’s one thing Law Payne knows best, it’s how to sweat. After a career of bodybuilding that led to Payne landing the Lightweight World Champion title in 2011, the personal trainer noticed a weakness in the market: Clients were developing gut and digestive issues after taking fitness supplements without knowing fully what they contained. The problem had a solution: Produce an alternative, one with ingredient transparency and formulated with what he knew from firsthand experience would help clients lose weight or build muscle.That formula led to Hardbody Supplements, a business he co-founded in 2016 with his wife, Patricia. Today, their …