During the chaos created by the Covid-19 pandemic, manufacturers across industries have been forced to adjust to rapid changes in demand for goods ranging from toilet paper to nasal swabs. Their response is an extreme example of episodic demand spikes, which occur seasonally in many industries. Consider florists before Valentine’s Day or candy shops before Halloween. Suppliers generally prepare for these situations by increasing production, price, or both.
America’s health care providers can take lessons from these industries and build flex capacity outside of their rigid, brick-and-mortar care models to better manage episodic demand and meet public health …
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