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Talking about business failure is a way of taking the bull by the horns. Thinking about this possibility is useful, in case the event materializes, to be better prepared. When I was choosing which career to study, my dilemma was limited to degrees in economics and business administration, the first considered a science and the second an art. But management is not necessarily an art. Yes, there is a way to manage a business according to scientific canons. This involves posing a hypothesis, doing a repeated experiment, collecting data on the result, analyzing it, and reaching a conclusion: do we …
