An outreach campaign can be a double-edged sword. When you dedicate the time and effort to prepare them properly, cold emails can be a valid and effective method for connecting with new people within an industry or sector. However, if you don’t apply the right formula, you can end up in the spam bin and your reputation can suffer.
Segmentation is key when trying to achieve the right formula for outreach campaigns. Let’s see how this pivotal ingredient solves some of the biggest challenges of cold emailing and how to start segmenting your cold email lists.
Difficulties of …
