With nearly half the world’s population now active on social media, social selling is more relevant than ever. Sales leaders who’d rather be ahead of the curve than chasing it would be smart to start systematizing the practice in their sales forces.
To support forays into social selling, we’ve put together this massive guide, covering everything from social selling’s definition to its measurement. Our goal was to have a one-stop shop for someone looking to get started with social sales — whether as an initiative for your sales team or yourself.
And because it’s more the exception than the rule, social selling can become a differentiator for sales organizations that adopt it early. Be where your colleagues aren’t, and you’ll get the deals they w …
