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Chinese EV startup Nio’s journey to the West


Nio, a Chinese electric vehicle startup listed on the NYSE, will be in at least six European markets by 2022.
The firm shared its ambitions for Europe on its earnings call this week. Nio is already taking orders for its electric SUVs and shipping small batches in Norway, its first stop outside China. It didn’t identify which five countries it will enter next year.
The young carmaker challenges behemoths like Tesla and covets a slice of the luxury car market. I wasn’t convinced that the seven-year-old startup could lure customers away from Mercedez Benz or BMW. But recently, a friend, who used to be religious about German cars, paid about $70,000 for a Nio sports sedan.
What hooks him isn’t the car’s sleek design or its marketed 600-kilometer rang …

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