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European Parliament’s IMCO backs limits on tech giants’ ability to run tracking ads


In what looks like bad news for adtech giants like Facebook and Google, MEPs in the European Parliament have voted for tougher restrictions on how Internet users’ data can be combined for ad targeting purposes — backing a series of amendments to draft legislation that’s set to apply to the most powerful platforms on the web.
The Internal Market and Consumer Protection Committee (IMCO) today voted overwhelmingly to support beefed up consent requirements on the use of personal data for ad targeting within the Digital Markets Act (DMA); and for a complete prohibition on the biggest platforms being able to process the personal data of mino …

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