Lost-item tracker company Tile, which competes with Apple’s AirTag is being acquired by family communication service Life360. The deal is valued at $205 million and will see Tile continue to be led as its own brand under its existing CEO CJ Prober. The company says no further changes to the Tile team are currently planned and Prober will also now join the Life360 board of directors.
This is the second recent hardware acquisition for Life360, which earlier this year acquired the location device maker Jiobit for $37 million. The company then said its goal was to expand its family tracking capabilities beyond those who have smartphones capable of running its app — smaller children, children with special needs, and pets, for example.
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