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IAB Europe says it’s expecting to be found in breach of GDPR


Is this the beginning of the end for the hated tracking cookie consent pop-up? A flagship framework used by Google and scores of other advertisers for gathering claimed consent from web users for creepy ad targeting looks set to be found in breach of Europe’s General Data Protection Regulation (GDPR).
A year ago the IAB Europe’s self-styled Transparency and Consent Framework (TCF) was found to fail to comply with GDPR principles of transparency, fairness and accountability, and the lawfulness of processing in a preliminary report by the investigatory division of the Belgian data protection authority.
The complaint then moved to the litigation chamber of the DPA — and a whole year passed without a decision being issued, in keeping with the glacial pace of privac …

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