For most of the world’s industries, sustainability is an exercise in correcting the mistakes of the past — from changing mindsets to the very machinery used.
But for the fledgling cannabis industry, there is still hope. A slew of startups and industry bodies are trying to make sure that for once, an industry starts off on the right path.
“What I have seen across Fortune 500 companies is, they’re trying to improve efficiency to reduce the environmental impact of operations that already exist,” said Annie Davis, vice president of marketing for Flow Cannabis Co, an outdoor cannabis cultivator. “But what if, from the start, we could build a different model?”
That would be ideal. However, eve …
