It was a light week for the Experts program, but what we missed in quantity, we made up for in quality: Joey Noble, community manager for DemandCurve, shared a teardown of Zapier’s homepage that contains insights you can use to improve the storytelling techniques on your own website, including more effective copywriting and calls to action.
We ran one article related to software development that detailed strategies for managers who want to support their teams’ mental health, an issue that’s being talked about more now that so many companies have distributed workforces. For growth marketing, we have Noble’s teardown, along with tips on collecting and lever …
