This week’s top story is located at the crossroads of growth marketing and software development.
Usage-based pricing (UBP) for SaaS services is becoming more popular as companies of every type automate their processes, but one important result of the shift is that companies that adopt UBP see a return on their customer acquisition costs much sooner than the competition.
This week’s coverage of software development includes articles about Battery Venture’s State of the OpenCloud report, how developers can make the most of iOS 15.0 updates and an interview with Appetiser, who we found through our TechCrunch Experts survey. As for growth marketing, I reached out to several marketers we’ve interviewed in the past to find out how the …
