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UAE B2B e-commerce site Dubuy targets Africa for growth



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Dubuy, an e-commerce platform by UAE global logistics provider DP World, has entered Kenya with plans to launch the business-to-business (B2B) site in more countries across the continent in the coming months. This marks Dubuy’s third market in East Africa, coming months after setting up in Rwanda and unveiling plans to enter Ethiopia.
The wholesale e-commerce platform, owned by the government of Dubai, launched earlier this year to help businesses buy and sell goods. Purchased goods are fulfilled through the supply chain of DP World and its logistics partners.
The e-commerce site is set to leverage DP World’s ports (currently eight, with three more under development) and logistics network in Africa to enter new markets in the continent. DP World’s hubs in Africa are spread across Rwanda, Namibia, Mozambique, South Africa, Senegal, Egypt, Algeria, Nigeria, Djibouti and Somaliland, meaning that they will likely inform its regional …

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