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Walmart will be the first retailer to test Twitter’s new livestream shopping platform


Twitter’s e-commerce initiatives now include livestream shopping and Walmart will be the first retailer to test the new platform. Over the past year, Walmart has invested in live shopping by hosting events across social platforms like TikTok and YouTube, and soon it will debut Twitter’s first-ever shoppable livestream. On November 28, Walmart will kick off a Cyber Deals live event on Twitter, where users will be able to watch a live broadcast, shop the featured products, and join the conversation around the event by posting tweets.
The livestream will begin at 7 PM ET on Nov. 28, 2021, and will allow Walmart customers to shop f …

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