A brand new social media platform focusing on social responsibility today announced it snagged $1.2 million to change the face of fundraising from a Gen Z perspective. Wishly is aimed at the curious Venn-diagram intersection of consumer brands, philanthropists and nonprofit organizations. The hope is to leverage the power of social media for social good.
The app was created by a couple of experienced social impact marketers, nonprofit fundraisers and administrators, Joanne Gonzalez-Forster and Justine Makoff. They saw a need for a social platform that embraced the optimism and altruism of the Gen Z generation, and to help people band together to bring about real, positive change in the world.
“In early 2020 when supp …
