Vijay Menon, a statistician by trade, began his career at Microsoft.
It was there that he realized there was an astounding number of subscriptions that failed to renew or even go through to begin with due to payment-related issues. He became intrigued by the problem, and solving it. Ultimately in 2016 alone, he helped the company recover over 10 million Xbox Live subscriptions, which resulted in over $100 million in recovered revenue.
In his subsequent roles at Dropbox and Scribd, Menon realized the problem of accidental payment churn was not exclusive to Microsoft. It was a challenge that plagued all B2B SaaS businesses.
“Every subscription company deals with this black hole,” he said.
Payment failure, in fact, is the among the biggest causes of custome …
