When it comes to investment in e-commerce aggregators in Latin America lately, when it rains, it pours.
Merama, which acquires or launches Latin American digital brands, hit a $1.2 billion valuation — just 12 months after incorporation — following a new $60 million follow-on investment led by Series B investors Advent International and Softbank. It also comes a day after fellow LatAm e-commerce aggregator Quinio announced $20 million in initial funding to acquire some 30 companies.
The investment follows a $225 million Series B investment, announced in September, that put the Mexico- and Brazil based-company at an $850 million valuation. At the time, the company touted it as “the largest Series B round ever raised in Latin America.”
We first profiled Merama back in April when it burst onto the e-commerce aggregator scene with $160 million in a combined debt-and-equity seed and Series A round. In total, the company has raised $445 million, of which $345 million is equity and $100 million is debt.
The company was co- …
