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EU warns adtech giants over ‘legal tricks’ as it moots changes to centralize privacy oversight


The European Commission has given its clearest signal yet that it’s prepared to intervene over weak enforcement of the EU’s data protection rules against big tech.
Today the bloc’s executive also had a warning for adtech giants Google and Facebook — accusing them of choosing “legal tricks” over true compliance with the EU’s standard of “privacy by design” — and emphasizing the imperative for them to take data protection “seriously”.
Speaking at a privacy conference this morning, Vera Jourová, the EU’s commissioner for values and transparency, said enforcement of the General Data Protection Regulation (GDPR) at a national level must buck up — and become “effective” — or else it “w …

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