Safety in modern cars is no longer simply a question of engineering. It’s a technology and design challenge that is dependent on sensors and software and hinges on a user experience that is clear and intuitive for drivers.
So how does Volvo, a company synonymous with safety, convince customers that it’s innovative, forward thinking and nimble without dropping its core safety message? The stakes: either Volvo keeps up with the speed of change in this brave new world or it risks its reputation as the automaker most identified with safety.
Hints about how Volvo intends to hit that fast-moving, innovative yet safe sweet spot can be found in its approach towards going public — it’s taking the …
