E-commerce in Africa is growing fast and its potential remains enormous as more people get connected to the internet. Across sub-Saharan Africa 303 million people, about 28% of the population, are connected to the mobile internet, according to the 2021 GSMA mobile economy report, and this number is expected to rise to 40% in three years’ time.
As the number of those connected to the internet grows, and shoppers increasingly opt to buy goods online, e-commerce platforms are set to experience a spike in the number of orders made and the value of goods bought — as happened recently with Jumia.
A Securities and Exchange Commission (SEC) report made by the pan-African e-commerce platform on Tuesday shows that the value of goods sold on its platform over the Black Friday season grew by …
