Kenyan startup Wowzi has secured new funding to expand the reach of its platform, which turns social media users into brand influencers, to West and Southern Africa — as it taps the increasing usage of social sites across the continent driven by the proliferation of smartphones and a deepening internet penetration.
Wowzi, which connects social media users with advertisers and provides consumer insights, has secured a total of $3.2 million from investors over the last few months, part of which includes a recently concluded $2 million seed round that was led by the Africa-focused venture capital firm 4DX Ventures. This was preceded by a $1.2 million pre-seed round.
Other investors in the seed round were To.org, Golden Palm Investments, LoftyInc Capital, Afropreneur Angels, and Future …
