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MarketForce partners with Cellulant to expand in five new markets across Africa as it races to cover continent



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MarketForce, a Kenyan B2B retail and financial services distribution startup, has expanded into five additional markets across Africa to grow RejaReja — its retailer ‘super app’ that makes it possible for informal merchants to order and pay for inventory digitally, accept payments for utility bills, and access financing for their businesses.
The startup has today announced entry of RejaReja, the B2B retail marketplace, into Ethiopia, Ghana, Tanzania, Rwanda and Uganda, after successful pilot programs, coming about two months after it grew beyond Kenya by launching in Nigeria.
MarketForce has partnered with Cellulant, a pan-African payments company that makes it possible for local and international merchants to accept “locally relevant and alternative” payment methods from their customers, to expand into these new markets.
“We are working with Cellulant to open the new markets, and the reason is they alrea …

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