“Our Notus algorithm identified you as the most impactful journalist for our audience.”
As a slight narcissist — as all writers are — I saw this line in a cold email and had two immediate thoughts: first, is the founder just saying this because they want me to write about their funding round, and second, how in the world did my name come up?
So, I hopped on the phone with Yuliya Bel, the co-founder of Notus, an early-stage startup that wants to help other companies identify the best journalists and influencers to work with, based on a deep scan of the social web.
Ask any marketing folk and they’ll tell you about the term “earned growth,” otherwise known as the exposure that companies get naturally through …
