I admit I was thinking about the Oura Ring incorrectly. I was thinking of the device as an alternative to my Apple Watch. I suppose this is true, in the vaguest sense — likely for most people, it’s one or the other. After all, two activity trackers is overkill for most. It’s also cost-prohibitive. At $299, we’re well within smartwatch territory on the pricing front.
There’s also the fact that, starting with the Ring 3, Oura is adding a $6/month subscription fee that kicks in after a six-month grace period. The new service arrives with additional features, but also sticks behind a paywall metrics that were previously free to users. The Oura Ring …
